For everyone who buys things

I spent 25 years making ads work. Now I show you how they work on you.

Don’t trust ads. Not even mine. Learn how they’re built — then decide what actually fits your life.

See real ads taken apart ↓ Get first access ▸

25 years inside the industry No sponsors, no exceptions Receipts, not opinions

Loud ads. Quiet life.

For 25 years I built the machines that make people buy. Funnels, offers, ad creative. Seven years hosting the main stage of the world’s biggest performance-marketing shows.

I’m not a reformed ad guy. I’m a working one. I still make ads — for products I’d sell to someone I love. That’s exactly why I can show you how the other ones are built.

Home is a beach in Mauritius. Highschool sweetheart, three kids, mala beads, swim shorts. I’m 44 and in better shape than at 30 — not because an ad sold me something, but because I learned to check before I buy. That’s the skill I teach.

25 yrs performance marketing 7 yrs main-stage MC Founder · Visionary Studios Mauritius · family of five

Philipp Schoeffmann on the Affiliate World Asia main stage — AW Asia · Bangkok

Family walk on the beach at sunset, Mauritius — Our beach · Mauritius

The whole family on a catamaran at sunset — Sailing · the World

For everyone · free

Why did you buy that?

Short videos taking real ads apart. Why they work, where they cross the line, and what to check before you pay. Health and supplements first — the best ads, the worst intentions.

Teardown: the metric that runs every platform

▸ Why watch time runs the show

Teardown: why follower count doesn't matter

▸ Your follower count doesn’t matter

New teardowns
every week →

Pick a platform. Hit follow.

In the lab · coming soon

Most health ads lie. Your data doesn’t.

Supplement and health ads are the best-built ads on the internet — I show you that every week. So I’m building the antidote: a system that takes your data and real, graded evidence — and answers the question the ads never will: what do I actually need?

Your data, translated into plain language Evidence grades, not marketing claims Built for people who are done guessing

No spam. No countdown timers. You’ve seen enough of those.

For health brands

Make ads worth trusting.

vznryvi·sion·ar·y /ˈvɪʒəˌneri/

Creative Quality. At Scale.

Most brands don’t have a media-buying problem — they have a creative supply problem. My studio turns proven winners into a done-for-you performance creative system: one winner becomes a week of tests. Built for health brands that don’t need tricks to sell.

01 Identify proven winners 02 Break down the pattern 03 Rebuild for your brand 04 Variations at speed 05 Feed testing & scale

Humans + AI in one pipeline · Shipped weekly · Claims your lawyer will sign · From $6,500/mo

Visit the studio ▸

Keynotes · 3–4 per year

This, but live.

Real ads from your industry, taken apart on stage — why they work, where they cross the line, and what that means for whoever runs ads next year. 100+ times on stage across 25 years, sharing them with names like Neil Patel, Gary Vaynerchuk and Ryan Deiss.

Nov 2026 — SiGMA Rome · Affiliate Grand Slam Dec 2026 — Affiliate World Bangkok

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Book a keynote ▸