Mauritius, September 2026
My first creatives were banners, in 2002. Then Facebook, before anyone took it seriously.
Then performance marketing, with my own money. Every creative had to pay for itself by tonight, or it was dead by morning. I ran campaigns from our bathroom in lockdown with a toddler on my lap. That’s where you learn what makes people click.
Advertising is rocket fuel. On a good product it flies. On a bad one it just crashes faster. So I only make creatives for products I love. Creatives that perform, and creatives people can trust.
I still make them every day, with my studio vznry. And I talk about the craft on stage and on my socials.
P.S. We moved to Mauritius in July 2025, the five of us. Say hello if you’re on the island.
